Walt Disney as a Pioneer of the Experience Economy with Joseph PineBuy Tickets
Date & TimeThu, Dec 14 | 4pm
Cost$50 members | $55 non-members | $45 student and youth members | $50 student and youth non-members
In today’s economy, consumers are interested in not only purchasing a product, but purchasing an experience that envelops the consumer in a unique and memorable event, enhancing the shopping event. Author of The Experience Economy Joseph Pine identifies Walt Disney as the genius forerunner of the Experience Economy due to his ability to create a never-before-seen, immersive, entertaining experience, Disneyland. From Build-a-Bear and Apple to Hard Rock Café and Chuck-E-Cheese, many corporations have identified unique ways to heighten their customers’ engagement with their products. In this corporate seminar, learn how Walt Disney pioneered this field, how modern companies are engaging customers today, and how you can find unique ways to connect with your own clients.
Ticket On-Sale Date and Time
- Walt's Circle donors, Friend, and Founding level members may purchase program tickets for this program beginning Monday, November 20 at noon by calling 415.345.6829 or emailing firstname.lastname@example.org.
- Corporate level members may purchase program tickets for this program beginning Monday, November 20th at noon by calling 415.345.6815 or emailing email@example.com.
- All other members may purchase tickets beginning Monday, November 27 at noon online or at the ticket desk.
- Tickets will be on sale to the public beginning Tuesday, November 28 at noon online.
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About the Speaker
B. Joseph Pine II
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. A lecturer in Columbia University’s Technology Management program, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, his first book was Mass Customization, and he wrote The Experience Economy and Authenticity with partner James H. Gilmore, and with Kim C. Korn Infinite Possibility: Creating Customer Value on the Digital Frontier.