For the past two weeks, the world watched athletes from the world over compete and triumph in the 2012 Olympic Games. Meanwhile, museums the world over competed on Twitter in the tongue-in cheek competition #MuseumOlympics, which originated right here in San Francisco. Guest blogging for the deYoung Museum, Willa Köerner, digital engagement associate at SFMOMA goes behind the scenes of #MuseumOlympics and reveals the origins of what will surely become a new quadrennial tradition.
"As the world’s best athletes prepared their minds and bodies to compete for gold in London two weeks ago, a group of Bay Area museum staffers were preparing for a different kind of challenge: how to leverage the Olympic torch’s fiery brightness to shine a little light on art and culture. Thus began the story of the #MuseumOlympics: a collaborative, experimental, and hilarious showdown between cultural institutions on Twitter." - Willa Koerner
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